Pharmaceuticals

1.7 billion euros, 12,000 pharmacies and tough competition. Welcome to Polish OTC market.

The pharmaceutical market is closely monitored and precisely measured. If you sell medicines or OTC products, you are perfectly aware that most of the statistics valid for Polish market is being gathered by IMS. We know this data as well and can help you work with them. On the other hand we can analyze data from CRM systems and loyalty schemes that you run for doctors, patients and pharmacists.

Sales territory planning
How to optimize your sale regions / areas / territories? How to split not only the number but also potential of pharmacies (or clients) between your sales representatives?

Sales force management
Do your marketing investments reach the right pharmacies? How to estimate sales targets for each pharmacy considering its environment and characteristics? How does the spatial distribution of your sales look? Which catchment characteristics affect sales growth? In which regions can you still expect unused potential?

Setting sales targets
How to differentiate sales targets depending on regional potential? How to strengthen sales forecasts with external statistics? How to find reliable benchmarks for data coming from the terrain? How to convince your sales representatives that the rules are the same for everybody?

Loyalty schemes for patients
If you keep track of patients activity, it is worth considering options for portfolio segmentation and data enhancement. Your database profile is very likely to be skewed due to the prevalence factors of the disease itself. On the other hand the government's refund policies can often cancel the dependency between the drug price and the patients affluence. How does the above affect your communication strategy? How to separate those most active segment and convince them to give you crucial feedback?