Loyalty Programmes

Pay-offs and prizes are just as important for assuring customer loyalty as relevant communication

The simplest way for a company to run into serious troubles - big number of new customers signing up (!) during a strong price promotion.
The "simplest" way for stable growth - customer retention.

When you come to a conclusion that what your customers need is a sense of uniqueness, we are here to help you.

One has to remember that a relation between a company and a customer will always be of a commercial nature. A word 'loyalty' is a bit too heavy in this context. Philosophy aside, it's clear that a person has little motivation to change a provider as long as he or she: (a) sees benefit from the relation, (b) has reasons to believe that you understand his or her needs. Your competitor may offer better terms, but the effects of a dumping price strategy can be minimized if your customers have little to complain about and feel taken care off. This last element is purely a matter of communication.

We may analyze data that you have been gathering in order to build a balanced, insightful and actionable segmentation, followed by a relevant communication strategy. Your messages cannot be too frequent, nor overloaded with information. They are there to convey key messages and leave a feeling that you understand customer's needs. We will be partners for your advertising agency when it comes to select & profile the database and later when an attractive, eye catching and relevant message is to be put together.