Founders of DataWise

Marek Turlejski, Cert IDM (m.turlejski |at| datawise.pl)
Graduated from Sociology at the University of Warsaw. For over 8 years Marek has been working in the subject of applying data and analysis to direct marketing. In 2006 obtained a Certificate in Direct and Interactive Marketing, issued by Institute of Direct Marketing, London. His career begun at Acxiom (previously Claritas), for which he has worked in Poland and abroad (i.e. Japan). Particularly interested in segmentations and supporting business processes with knowledge derived from data analysis (Business Intelligence). Co-author of Polish implementation of Personicx (www.personicx.pl). Currently involved in building DataWise.
LinkedIn profile

Krzysztof Pędzich (k.pedzich |at| datawise.pl)
Graduated from Psychology Department at the University of Warsaw. Active in marketing business since 1997. Research project manager in Demoskop (currently Ipsos). Market research expert in Pensioners Fund PKO/Handlowy. For three years was involved in marketing analyses and database marketing in Claritas Polska. Since 2003 specialising in address database management issues. Developing IT tools for standardisation, normalisation and enhancing address databases.